GISEC 2022: Microsoft highlights important For Zero Trust approach in hybrid workplace

Microsoft has reaffirmed its commitment to securing the hybrid workplace of the future through its participation at GISEC 2022, the Middle East and North Africa’s leading cybersecurity event. The company’s involvement is parallel with the objectives of the UAE Government as it bids to design laws and processes that can fortified its cybersecurity posture and fend off an ever growing sophisticated array of cyber-attacks.

“Security has never been more critical for our customers given the evolving threat landscape and the move to hybrid work that so many companies are now forced to navigate,” said Sayed Hashish, General Manager, Microsoft UAE. “At Microsoft, we have been hard at work to empower our customers to defend themselves against cyber threats, and we have earned their trust: we generated $15 billion in security revenue in 2021, up nearly 45% from the prior year. This makes Microsoft the biggest security company in terms of revenue and allows us to further strategically invest in our security offering: in 2020, we committed to invest $20 billion over five years, a four-fold increase from previous rates, to speed up its cyber security work. “

The company continues to safeguard the hybrid workplace by providing organizations of all sizes with a host of solutions, such as Microsoft’s Defender for Cloud, which is the only cloud provider with native multi-cloud protection for the industry’s top three platforms, and Microsoft Defender for Business, which assists companies with up to 300 employees defend against cybersecurity threats, including malware, phishing, and ransomware in environments with Windows, macOS, iOS, and Android devices.

“Digital transformation cannot happen without security transformation. Our GISEC participation is aligned with the objectives of the country’s public and private enterprises as they look to secure their digital estates. The growing sophistication of threats is driving widespread change for cybersecurity professionals, enterprises, and governments. Cybersecurity experts must work together as a community and share expertise, research, and insights, “concluded Hashish.

During the next three days, the company is showcasing the inherent security strengths of the trusted Microsoft Cloud, as well as how regional stakeholders can use Microsoft’s Zero Trust approach to build safer environments for themselves, their employees, and their customers.

Microsoft, as a calculated partner, is exhibiting the use of tools to allow collective work in various scenarios, displaying how inventive devices and platforms can build secure, hybrid workplaces. Microsoft Security Partners Help AG, Cloud 4C, Palo Alto, Fortinet, and Paramount will also display their solutions at The Microsoft Hub.

Microsoft’s Security Trusted Advisor Paula Januszkiewicz will discuss the ‘hacker’s perspective’ at the GISEC Mainstage, touring how new risks necessitate a revised set of cybersecurity priorities for 2022. Meanwhile, at the Inspire Stage, Microsoft UAE’s Marketing Director Inass Farouk will discuss components prohibiting female empowerment in cybersecurity as well as the importance of mentorship programs and the need for an action-oriented roadmap. In addition, Microsoft’s Senior Global Cybersecurity Technical Specialist, Hesham Saad, will be on the X-Lab Stage addressing the issue of rethinking OT and IoT security to mitigate cyber threats. Furthermore, at the Dark Stage, he will be informing representative about the state of modern-day ransomware attacks and how to fight extraction.

One of the most vital aspects of Microsoft’s cloud journey has been to help businesses in the region hasten their digital transformation capacities in the most safe way possible. Its datacenters in the UAE are also assisting to job creation, entrepreneurship, and economic growth throughout the Middle East. These cloud regions foster invention by offering scalable, mostly available, and strong cloud services while maintaining data residency, security, and compliance requirements.

Microsoft Hub will be located at Hall 6 at DWTC.

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