Africa: First Africa Metaverse to Improve Digital Economy

AFRICA’S first metaverse is set to undo the continent’s creativity and connect it to the global digital economy.


A metaverse is a virtual reality world where users can associate, game and experience things as they would in the real world.

Plans have been declared for the commercialisation of the 3D virtual reality experience, that is set in Ubuntuland, a virtual world that embraces creativity, crypto-currency and commerce.


It will shortly be made available to purchase and develop, with MTN, Africa’s largest multinational mobile telecommunications company, joining Africarare with an upcoming 12×12 village secured in Ubuntuland.

Additionally, M&C Saatchi Abel have joined the metaverse as the first South African agency to join.

There will only ever be 204 600 plots of land available, from different village sizes in various community hubs.

The land is positioned and priced according to a tiered value system.

Renowned South African artist Norman Catherine has invented a unique collection of avatars for the metaverse, which will soon be available to purchase.

“Africarare will connect Africa to this booming arena of the global economy, stimulate growth and create multiple new jobs such as digital designers, creators and architects ” said Mic Mann, Co-founder and CEO of Africarare.

Shayne Mann, co-founder of Africarare, added, “With Africarare being built on collaborative partnerships, the possibilities for commercialisation are endless.”

In the Africarare marketplace, inventors and developers can trade in in-world assets such as land, avatars, avatar additions and other goods and services.

Bernice Samuels, MTN Group Executive, stated the company’s involvement would bring about businesses on the continent to enter the metaverse marketplace.

“This is exactly what our Ambition 2025 strategy is premised on – leveraging trends that amplify consumer’s digital experiences and engagement,” Samuels said.

Leave a Comment